Unexpected.
Messy.
Life-saving.
27 May – 27 June | PTSD Awareness Day – 27 June
Smash the Stigma and a PIE4PTSD
Emergency service workers and volunteers show up on the worst days of our lives — running into danger, saving lives, and supporting our communities. But their job comes with invisible wounds. PTSD and mental health challenges impact far too many of our frontline heroes.
Every 4.3 weeks, one emergency service worker in Australia dies by suicide and Emergency Service workers and volunteers are three times more likely to suffer psychological distress than the general population, that doubles with more than 10 years of service. We’re here to change that one pie at a time.
Pie in the Face for PTSD is a fundraising and awareness campaign by Australian registered charity Emerge & See, a not-for-profit charity supporting emergency service workers and volunteers living with PTSD. Through light-hearted fun, we aim to raise funds and smash the stigma around mental illness in the emergency services community.
A pie in the face is unexpected and messy, just like PTSD can feel in our Emergency Service community. Join us from 27 May to 27 June and get involved in the messiness, connect, share some pies and laughter with your friends, family, colleagues, team mates and peers by accepting the challenging and smashing a PIE4PTSD.
Share your PIE smashing across your social media and be sure to tag @emergeandseenswandact and using the hashtags #PIE4PTSD and #neverjustanumber
Check out HOW TO HOST A PIE DAY if you are keen to get your community together for a cause.

How You Can Get Involved
SET IT.
RAISE IT.
SMASH IT
1. Take the Challenge
Set up your individual or team fundraising page and pledge to take a pie in the face once your bounty is reached!
2. Individuals or Workplaces
Take the challenge yourself or get a mate, coach, colleague or even your boss! Get your workplace, club or business involved as well.
3. Host a PIE DAY
Throw a morning tea, lunch, or afternoon event with all kinds of pies – then crown it with a pie smash! Perfect for offices, schools, small businesses, sports clubs, community groups and cafes.
4. Share the Mayhem
Film your pie-in-the-face moment and share it using: #PIE4PTSD #neverjustanumber #SmashTheStigma | @emergeandseenswandact The messier, the better – let’s go viral for a cause.
What We’re Aiming For

Raise funds for free, peer-led support, education and recovery.

Open up conversations about PTSD in a fun, visible way.

Show our frontline workers and volunteers that we SEE them, SUPPORT them, and are HERE for them.
Important Dates

Campaign runs:
27 May – 27 June

PIE4PTSD PIE Day:
27 June (PTSD Awareness Day)
It’s Unexpected and Messy — Just Like PTSD
But your support can change lives.
Let’s SMASH THE STIGMA, build connection, and help emergency service workers and volunteers Emerge & See a better future.




